Greg Russell

Partner | Creative Director

Greg graduated from Colgate University with B.A.degrees in Neuroscience and Music. After gaining experience in Sony Music’s art department, Greg started Tandem Digital in 2000. After moving to the West Coast, Tandem became active in film & television visual effects and title design. Tandem became a trusted resource for producers and directors, as well as concert video directors. Greg and Tandem went on to create stunning concert animations for Rock & Roll giants RUSH and KISS, as well as fabrications and set-piece designs for Neil Peart’s incredible “Time Machine” drumset.

Greg has been at the helm on hundreds of content-creation projects, leading diverse teams of 3D artists, illustrators, editors and sound designers. Tandem/VSL’s award-winning content creations appear on screens and in venues of all sizes, ranging from television sets to concert arenas to giant corporate event screens. Developing initial concepts and producing finished showpieces, Greg works with event producers, fortune 500 corporations and rock bands, with an unwavering focus on achieving a unique vision for each branded experience

Vello Virkhaus

Partner | Creative Director

Vello is a native of Kalamazoo Michigan, and a graduate of the School of the Art Institute of Chicago. Early in his career, Vello crafted a niche in the entertainment world by establishing himself as one of the early pioneers in the art of VJ’ing live shows. Through his company V Squared Labs, Vello evolved his approach to include interactive, custom programmed experiences, always pushing the boundaries of available technologies and creative to new heights. Through the years, Virkhaus has produced some of the most successful and well-known immersive concert visuals and 3D projection mapped experiences, including Amon Tobin’s ISAM, Blizzcon Starcraft events, NBC Heroes, The Skrillex Cell, The Krewella Volcano, Infected Mushroom Tours, The Datsik Vortex and many more. Vello leads Tandem/VSL projects bi-coastally and internationally, and still enjoys rocking sets at the biggest Ultra Festival shows worldwide.

Jeff Blum

Director | Designer | Brand Manager | Marketing specialist

The majority of his career has been with the Walt Disney Company and other business’ within the entertainment industry.  Jeff has designed, developed and managed some of the biggest brands within children’s / tweens entertainment, fashion apparel, electronics and hard goods anywhere. He was also responsible for coordinating strong relationships between Disney, PIXAR and its licensee design teams with proven results.

A proficient song writer also, Jeff spent some time in the music business when he was signed to a record deal at Island Life Records to record and produce an album. Jeff has consistently raised the bar and over-all quality of any given franchise, while producing more efficient in-house processes. Strength in Design, 360 Marketing, Brand Management, Creative Direction, Packaging, Web, Video, Audio, and Product Development.

A conceptual and strategic thinker, Jeff is not only hands-on, but is also able to direct and get the best out of any design team.